SenshidoSelf-defence through self-development
AboutSenshido is more than a mixed martial art. It is a profound, and yet grounded, attempt to develop a counter-method to everyday violence. Developed by Richard Dimitri, Senshido is a philosophy and defensive practice, based on mental and physical training to confront aggression, one-on-one, or several on one.
Design conceptWhen we took on this project we had big ideas. But the Egyptian revolution of 2011 derailed some of these efforts. In terms of branding, we reached the aesthetic we wanted. But short on time, we didn’t implement the full eCommerce, streaming media solution we hoped to achieve. This remains a work in progress.
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